Setting a new standard for player
advocacy and athlete brand management.
Global Sport Group is setting a new
standard for professional, international representation of
athletes across the globe and the management of professional athletes as brands.
Unlike intermediaries who seek to maximize their gains by trading on the value of players,
Global Agents and Brand Managers work to build and capture the value of their clients for
Global Agents represent clients in the negotiation of player contracts
Global agents are FIFA licensed and strictly adhere to Global's
Statement of Core Values and to the FIFA
Code of Professional Conduct governing players' agents.
Global Brand Managers handle all of the image rights and brand management for
Global clients, clearly defining unique brand values for each client and working
to match them with appropriate sponsors. Global Brand Managers collaborate with
public relations experts from the world's leading public relations firms to develop
and execute strategies for increasing the public awareness of Global clients and enhancing
the value of client brands.
- Player reprsentation.
Negotiation of player contracts with professional clubs and transfers
of existing contracts between clubs.
- Brand and image management.
Definition of brand values and strategy, establishment of international trademarks and
copyrights, and negotiation of sponsorship and endorsement contracts with major
sponsors of products, services and events.